If you are a manufacturer or a retailer that sells outdoor gear online, Trailpost provides a unique opportunity to drive highly motivated purchasers to your online store through various affiliate platforms such as Amazon Associates, CJ (formerly Commission Junction), and AvantLink.
What unique value does Trailpost provide its members?
Trailpost is a platform for helping outdoor enthusiasts plan their adventures. We provide our members with the ability to store a virtual "Locker" of the outdoor gear they own and then allow them to create and manage any number of "Packs" using that gear. Trailpost then provides valuable insights about their packing lists such as how much weight they will be carrying on their back versus on their body, and how quickly they will run out of consumable items such as food, gas, and water, among other things.
What unique value does Trailpost provide its retail partners?
Trailpost believes the future is in personalized, data-driven product recommendations based on unique insights gained from aggregating data about what products active outdoors enthusiasts actually own and take with them out into the real world. We believe this offers significant advantages over the more generic "one size fits all" gear recommendations common to hiking blogs and comparison shopping review sites that are popular in the outdoor industry.
How does Trailpost drive product purchasing?
As members add gear to their locker, Trailpost's systems begin linking those items to unique SKUs stored in our highly-curated, centralized database of outdoor-related gear. We work with affiliate partners like you to provide purchasing options for those products in common scenarios:
Example purchase path #1: Product research
- Kate is getting ready for her Appalachian Trail thru-hike next year and searches Trailpost for packing lists shared by other members who have done similar hikes
- She finds John's packing list from the thru-hike he completed last year and begins looking at it for ideas about gear that may make her hike a success
- After being impressed with John's packing plan, she decides that the tent he took with him looks like it would meet her needs and clicks through to your store for more information and to make a purchase
Example purchase path #2: Product discovery
- As Kate gets closer to the start of her thru-hike, she shares her planned packing list on one of her favorite hiking forums and asks for advice about any improvements she could make before the big day
- Hundreds of fellow hikers review her packing list and share their thoughts on which items she may consider removing, replacing, or adding to her pack based on their own experiences
- Some members who are in the market for new gear see products in Kate's packing list that they were not familiar with and click through to your website for more information and to make a purchase
Example purchase path #3: Product upgrades
- After completing her Appalachian Trail thru-hike, Kate starts dreaming of hiking the Pacific Crest Trail. She returns to her packing list and starts thinking about how she would like to upgrade to a lighter backpack
- She searches Trailpost for similar backpacks under her target weight and within her budget
- She locates a few ultralight packs that look like good candidates and clicks through to your website to do more research and make a purchase
Work with Trailpost
We are looking to partner with forward-thinking manufacturers and retailers who are interested in growing their affiliate programs to cover new ground in the digital space. We believe our unique approach of providing free software and tools to outdoor enthusiasts opens up exciting new opportunities for online sellers to leverage.
Are you ready to take the next step in your affiliate marketing strategy?